South Loop Loft


Growing up as a little girl, I always imagined I’d be a journalist for some high-end fashion magazine while living in a big, fancy loft.

Clearly, none of those two things happened. I wound up working for the marketing department of a hospital and our apartment is the farthest thing from big. Don’t get me wrong, I couldn’t be happier with where my life has taken me! Keep in mind that on top of those two farfetched aspirations mentioned earlier, I also wanted to own a ranch of horses, color my hair platinum blonde, and be a dolphin trainer. So, I think I’m doing alright.

However, the kid in me still loves the idea of a loft – walls of exposed brick, a rod iron spiral staircase, lush rooftop gardens, an open kitchen, hardwood floors, the whole nine yards! What excites me even more is the thought of decorating such a space. Luckily, I found just the spot.


South Loop Loft has become one of Chicago’s best resources for furniture, home décor, and luxe lifestyle accessories. With a discerning eye for both quality and design, founder Beth Berke offers an ever-changing inventory of coveted pieces that span across decades and styles. A few of my favorites include that royal blue tufted couch, as well as its burgundy counterpart, and the marble side tables that accompany them. Some other items that caught my eye were the feather headpieces-turned-artwork, the cowhide throw pillows, and the windowsill of perfectly tarnished candlesticks.

Separately, these things may appear to contrast, but together they make a home. At the end of the day, that’s all Beth wants: a cozy place where people can hang their coat, sit around the fireplace, and enjoy great conversation over a cup of coffee … or a glass of rosé. As we said our goodbyes on that snowy Sunday morning, I felt warmed. I felt welcomed. I felt inspired. While I may never live in my own sprawling loft, it certainly feels like it.

Looking for a similar experience? Check out her website and schedule a visit!

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